Facebook Pages, Websites for Mobile, Desktop Websites?
Websites for Mobile are a Must Today
Years ago, when I was a realtor, all we had to worry about were interest rates and how you handled the buyer phone calls coming into your office. Call forwarding was new then, so technology actually kept me calmer as I answered the phone on the weekends pretending to be at work.
Today however, keeping up with technologically equipped Joneses is tough. Once you get over figuring out how to use your smartphone, then you have to figure out how to equip your web presence so potential buyers and listing prospects come to your websites. Yes, I said websites, because today you need your regular site, a special website for mobile devices for the people on smartphones, and the ones attached to social media make it a must for you to be on Facebook, My Space, LinkedIn, Pinterest and the list goes on and on and on. Like I said, tough.
True Real Estate professionals know today’s technology will make or break them, consequently a good portion of their marketing budgets are going into internet and mobile marketing efforts.
Just in case you missed it, the March 30, 2012 issue of the Realtor Magazine online version published this in their “Daily Real Estate News”. If you are currently hesitating to jump into mobile marketing, you may want to take the leap now while the water is warm. By next year, you could be too late to catch up.
Smartphone Adoption Surges
Daily Real Estate News | Friday, March 30, 2012
Real estate professionals are tackling more mobile outreach markets efforts to reach clients — making sure their Web site is easy to view and use from a phone, adopting QR codes in marketing, and even creating apps that potential clients can use to access real estate information while on-the-go.
The adoption of more mobile tools seems to be warranted: A new study shows that nearly half of all U.S. mobile subscribers are now using smartphones, according to the latest numbers from Nielsen. Smartphone usage has jumped 38 percent in the last year alone, according to Nielsen research.
And the number keeps growing. Two-thirds of new mobile purchases in the last three months is for a smartphone over a “feature phone,” the study finds.
Android OS devices continues to be the leader with 48 percent of the smartphone market share. Meanwhile, 32 percent of smartphone users have an Apple iPhone, and 11.6 percent have a Blackberry.
Source: “Smartphones Account for Half of All Mobile Phones, Dominate New Phone Purchases in U.S.,” Nielsen (March 29, 2012)
For more about this and for related articles, click on: Websites for Mobile and visit the online version of the Realtors Magazine for this and related articles on mobile marketing and the Real Estate Industry.
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