Mobile Marketing and Websites for Mobile Are on Fire
Mobile marketing is on Fire and the flames will endure. This year the interest in and the movement into websites for mobile will only increase. The last surveys published, depending upon which one is more accurate, showed only 20 or 30% of small businesses even had a mobile website in 2011. This means the trend is still at its beginning and has a long way to run. The more small businesses embrace mobile friendly websites, the more they will employ mobile marketing as a part of their overall strategy for growing their businesses.
The article below from the CEO of DigiStream Media confirms our belief that mobile marketing actually tends to level the playing field to favor small business. All things considered, the shear popularity and now the necessity for many to use mobile phones, coupled with the comparative expense of a conventional desktop computer make mobile phones one a product with potentially more impact than Television.
I doubt it will get any easier than it is now for small business to join this mobile mania, because this mobile movement it being totally led by customers…. customers who want the best products and the best prices and who can’t be as easily swayed by big corporate ads. Information is power and customers have the information they need in their hands and at the push of a button.
5 Boosts Mobile Marketing Can Give to Small Businesses
By Jichél Stewart, CEO
Mobile marketing has grown at a rapid rate since it’s inception. With the Internet accessible through PDA’s and mobile phones, marketing products or services through the means which the mobile phone can manage has turned out to be a potential goldmine for companies who are willing to expend resources to reach out to people through their mobile phones.
Such a form of online marketing can help big corporations that can manage to send many SMS or MMS messages at once to a sizable populace. A small business, however, in spite of its small coverage compared to a large business, can still benefit from mobile marketing in a variety of ways.
SMS marketing has one of the highest returns when it comes to your business’s marketing dollars. Following are some of the top benefits:
Boost #1 – Higher Open Rates of Your Messages
You can be sure that your target audience reads your message. Like e-mail marketing, mobile marketing can deliver messages en masse, but unlike in e-mail marketing, where messages may not be opened or may be treated as spam, an SMS or MMS is more likely to be read. (Those who just don’t want to read your message can delete it conveniently, unlike in e-mail marketing where companies who have reputations of being spammers are at risk of getting reported to an Internet service provider.)
90% of all emails are spam. Compare that to only 1% of text messages.
34% of people use their mobile phones to email. Compare that to 72% of people who use text messaging on their mobile phones.
Only 22% of all emails are opened compared to 98% of text messages.
The average person receives 1,216 emails per month. Compare that to only 178 text messages.
Boost #2 – Faster and More Immediate Response
Because users begin reading text messages at an average of four minutes after receipt, they can respond quickly to your text offers. Small businesses, therefore, can get feedback and updates immediately from their customers regarding an offer soon to expire, for example. That is supplemented by the fact that mobile phone users have their mobile phones near them almost 24/7.
Boost #3 -Minimal Implementation Work With Good Pay Off
Mobile marketing does not require sophisticated setting up; it only requires that you have a mobile phone, a catchy message, and a list of recipients. No need for actors to make flashy advertisements. No need for voice testing. No need to pay for them.
Just get software that allows you to create, send and track your text message marketing campaigns…and start texting. If you can get many people to be part of your list (probably for something in exchange, like a coupon) you are assured of their loyalty over time, and the read rate for text messages is 98%. Nothing missed. For a relatively low investment, with a high ROI.
Boost #4 -- Capture A New Mobile Audience
Mobile internet is growing faster than Internet a la keyboard, so many people are expected to do their window shopping on their mobile phones in the future. For businesses that they patronize, they expect that the company should have a website which is easily accessible to them through their smartphone.
Small businesses can exploit this possibility by making their websites viewable through cellphones (or tablets). Here’s a fun infographic to emphasize how large the mobile market is. The takeaways are:
There are 4.2 billion texters worldwide. (3 out of 5 people)
Texting is the #1 most used data service in the world.
6.1 Trillion texts were sent worldwide in 2010. (338% increase from 2007)
In developing countries, 2 in 3 people have mobile phone subscriptions.
48 Million people worldwide have cell phones, but no electricity.
By 2012, 1.7 billion will have phone, but no bank account.
Information provided by: Mobile MBA
Boost #5 -You Have Your Prospects Most Accurate Contact Information
The data acquired from customers regarding message delivery is up-to-date. Many people have more than one e-mail address, making it difficult to know if the address you have is that the intended receiver opens. People also change email addresses at a remarkable pace.
Mobile phone numbers, however, are more stable, so you are assured that your list of recipients is correct. No need to worry about that “return to sender” type of correspondence.
Small businesses can come along with the drift and promote themselves with the mobile phone community. Mobile marketing is not only easy, but also affordable and is sure to achieve the goal of marketing, which is to introduce your business to consumers and persuade them to the availability of your goods.
How has mobile marketing boosting your business? Leave your success stories and comments below.
Author: Jichél Stewart Jichél Stewart on the Web Jichél Stewart on Facebook Jichél Stewart on Twitter
Jichél Stewart on LinkedIn Jichél Stewart RSS Feed
Jichél Stewart is the Author and CEO of DigiStream Media.
Digital Media and Online Marketing Strategy * Social Media Marketing Content and Engagement * Mobile
This article is really exciting and points out undeniable reasons why this mobile boom is just beginning. Read more here at Business2Community.com by clicking on Websites for Mobile….
The small business which embraces today’s customer by making mobile search on its business website easy and intuitive will enjoy the same tools large corporations use at an affordable price. Mobile marketing really is good for all of us.
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