Archive for 'websites for mobile'

Websites For Mobile Have Realtors Scrambling

Facebook Pages, Websites for Mobile, Desktop Websites?

Websites for Mobile are a Must Today

Years ago, when I was a realtor, all we had to worry about were interest rates and how you handled the buyer phone calls coming into your office. Call forwarding was new then, so technology actually kept me calmer as I answered the phone on the weekends pretending to be at work.

websites for mobile, mobile marketing, social media, internet marketing, real estate professionals

Websites for Mobile Sell Properties

Today however, keeping up with technologically equipped Joneses is tough. Once you get over figuring out how to use your smartphone, then you have to figure out how to equip your web presence so potential buyers and listing prospects come to your websites. Yes, I said websites, because today you need your regular site, a special website for mobile devices for the people on smartphones, and the ones attached to social media make it a must for you to be on Facebook, My Space, LinkedIn, Pinterest and the list goes on and on and on. Like I said, tough.

True Real Estate professionals know today’s technology will make or break them, consequently a good portion of their marketing budgets are going into internet and mobile marketing efforts.

Just in case you missed it, the March 30, 2012 issue of the Realtor Magazine online version published this in their “Daily Real Estate News”. If you are currently hesitating to jump into mobile marketing, you may want to take the leap now while the water is warm. By next year, you could be too late to catch up.

 

Smartphone Adoption Surges

Daily Real Estate News | Friday, March 30, 2012

Real estate professionals are tackling more mobile outreach markets efforts to reach clients — making sure their Web site is easy to view and use from a phone, adopting QR codes in marketing, and even creating apps that potential clients can use to access real estate information while on-the-go.

The adoption of more mobile tools seems to be warranted: A new study shows that nearly half of all U.S. mobile subscribers are now using smartphones, according to the latest numbers from Nielsen. Smartphone usage has jumped 38 percent in the last year alone, according to Nielsen research.

And the number keeps growing. Two-thirds of new mobile purchases in the last three months is for a smartphone over a “feature phone,” the study finds.

Android OS devices continues to be the leader with 48 percent of the smartphone market share. Meanwhile, 32 percent of smartphone users have an Apple iPhone, and 11.6 percent have a Blackberry.

Source: “Smartphones Account for Half of All Mobile Phones, Dominate New Phone Purchases in U.S.,” Nielsen (March 29, 2012)

For more about this and for related articles, click on:  Websites for Mobile and visit the online version of the Realtors Magazine for this and related articles on mobile marketing and the Real Estate Industry.

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Websites for Mobile will Dominate Political Campaigns in 2012

Presidential Races Will Incorporate Websites For Mobile

Websites for Mobile, presidential campaign, presidential candidates, smartphones, campaign workers

Websites for Mobile - Campaign Tools

In the seventies, it was newspaper ad, TV ads, telephone banks, and local party precinct work.  In the eighties, it was still the seventies with more use of voter polling coupled with targeted mailings to specific areas.  Not much changed for the nineties excepting the annoying robo calls at the very end of the races with some target message, frequently false about the opposing candidate… always too late for the opposition to respond.

Websites for mobile and SMS texting for candidates has arrived now in the twenty-first century and will be used in 2012.  News from Techworld.com and writer, Matt Hamblen outline here just what we can all expect during this year’s presidential campaigns.

 

Mobile Campaigns To Be Hot In 2012 Presidential Race

Though not seen much on the campaign trail, mobile strategy is expected to be important for attracting younger voters.

Matt Hamblen

Social networks played an important role in the last U.S. presidential election, but the explosive growth in smartphone usage and the introduction of tablets since 2008 could make or break the candidates for president in 2012.

As the Republican primaries heat up, the major contenders show on their official websites a strong recognition of social networking and connecting in digital ways via desktop computers. But the GOP and President Obama’s campaigns are not yet making many mobile-specific connections to supporters via smartphones or tablets, analysts noted.

Some campaigns have special links on their websites for getting updates via SMS to a phone, but they don’t appear to have candidate-specific downloadable mobile apps on Apple’s App Store or the Android Market so far.

Smartphones and tablets are much more mainstream now, and these devices are literally driving the Occupy movement and the revolutions in the Middle East,” noted Rob Enderle, an analyst for Enderle Group. “The ways we connect to one another have changed quite a bit in the last couple of years. Candidates need a good social media campaign to win, and social media done right includes mobile, because mobile allows candidates to loop in supporters in the moment and stay in touch and respond in real time. Mobile makes social networking more important. ”

Smartphones are most heavily used by people under 45, and that age group increasingly sees the smartphone or tablet as a portal to Facebook and Twitter, among other social networks, Enderle said.

Enderle said it won’t be enough for a presidential campaign to build a great desktop-oriented website. It will also need a mobile-oriented site that fits graphics and text or video on either a 7-in. to 10-in. tablet or a 4-in. smartphone.

“The candidates probably need content that fits the smaller screen, or that’s an audience they are not speaking to,” Enderle said. “Just think, a few hundred thousand people could swing a state and a lot of these elections are pretty close. Don’t forget Gore and Bush in Florida. This [2012] election could be close, so missing out of mobile will make the difference between winning and losing.”

Apple’s App Store lists hundreds of news and social media-related apps, but on a recent search, none related directly to a single candidate. Analysts said news organizations will probably create specialized apps to help campaign groupies follow the candidates, much the same way that professional sports leagues have mobile apps on which fans can follow scores, players and rankings. It’s even possible that the Democratic and Republican parties will offer their own separate apps for the App Store or the Android Market in coming months, analysts said.

In early 2010, more than 20 mobile apps popped up for college basketball’s March Madness tournament, “so why not have similar apps to track campaigns?” asked Bill Dudley, group director of product management at Sybase365. “There would be lots of mobile engagement for candidates and news organizations to track.”

Dudley, a self-described mobile guru, compiled a mobile industry forecast for 2012 that included the prediction that mobile will be a “major means of trying to win votes” in primaries and the general presidential election.

Dudley defended his prediction by noting that about 80% of one of the strongest voting blocs — people from age 18 to 40 — is using SMS, and about 50% of those users are on smartphones. “Why not use that good channel?” Dudley said.

Some analysts warned that texting and other real-time messages from candidates to mobile devices could result in spamming that would turn voters off, but Dudley said unsolicited texts violate three federal laws, which require users to opt-in before receiving those messages.

Jack Gold, an analyst for J. Gold Associates, said campaigns also need to avoid the risk of “overwhelming mobile users with too much interaction and too much connectivity … There’s a fine line to balance with the candidate’s need to stay in touch with supporters and [becoming] a nuisance.”

Gold said savvy political organizers need to decide if Facebook or Twitter via mobile can serve as a virtual handshake and work as a substitute for meeting and greeting a voter in person. “Certainly mobile extends the reach of the candidates far more than those they could meet personally,” Gold said. “But at some point, does the mobile message just become background chatter instead of a way to reinforce the message? If all the candidates decide to campaign via mobile and I get tons of their messages, I’m likely to just discount all of them and tune out.”

Find out how Obama used mobile phones in 2008 and how they might be used in 2012.  Read the entire article on Websites for Mobile and 2012 right here…

Presidential campaigns are always important and this year will be no different.  If you have friends or family who actively participate in the political process, please SHARE this with them.

Are you active in politics? Have you ever held political office at any level?  If so, tell us about it and what tools you used during those campaigns.

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