Archive for 'smartphones'

Websites for Mobile will Dominate Political Campaigns in 2012

Presidential Races Will Incorporate Websites For Mobile

Websites for Mobile, presidential campaign, presidential candidates, smartphones, campaign workers

Websites for Mobile - Campaign Tools

In the seventies, it was newspaper ad, TV ads, telephone banks, and local party precinct work.  In the eighties, it was still the seventies with more use of voter polling coupled with targeted mailings to specific areas.  Not much changed for the nineties excepting the annoying robo calls at the very end of the races with some target message, frequently false about the opposing candidate… always too late for the opposition to respond.

Websites for mobile and SMS texting for candidates has arrived now in the twenty-first century and will be used in 2012.  News from Techworld.com and writer, Matt Hamblen outline here just what we can all expect during this year’s presidential campaigns.

 

Mobile Campaigns To Be Hot In 2012 Presidential Race

Though not seen much on the campaign trail, mobile strategy is expected to be important for attracting younger voters.

Matt Hamblen

Social networks played an important role in the last U.S. presidential election, but the explosive growth in smartphone usage and the introduction of tablets since 2008 could make or break the candidates for president in 2012.

As the Republican primaries heat up, the major contenders show on their official websites a strong recognition of social networking and connecting in digital ways via desktop computers. But the GOP and President Obama’s campaigns are not yet making many mobile-specific connections to supporters via smartphones or tablets, analysts noted.

Some campaigns have special links on their websites for getting updates via SMS to a phone, but they don’t appear to have candidate-specific downloadable mobile apps on Apple’s App Store or the Android Market so far.

Smartphones and tablets are much more mainstream now, and these devices are literally driving the Occupy movement and the revolutions in the Middle East,” noted Rob Enderle, an analyst for Enderle Group. “The ways we connect to one another have changed quite a bit in the last couple of years. Candidates need a good social media campaign to win, and social media done right includes mobile, because mobile allows candidates to loop in supporters in the moment and stay in touch and respond in real time. Mobile makes social networking more important. ”

Smartphones are most heavily used by people under 45, and that age group increasingly sees the smartphone or tablet as a portal to Facebook and Twitter, among other social networks, Enderle said.

Enderle said it won’t be enough for a presidential campaign to build a great desktop-oriented website. It will also need a mobile-oriented site that fits graphics and text or video on either a 7-in. to 10-in. tablet or a 4-in. smartphone.

“The candidates probably need content that fits the smaller screen, or that’s an audience they are not speaking to,” Enderle said. “Just think, a few hundred thousand people could swing a state and a lot of these elections are pretty close. Don’t forget Gore and Bush in Florida. This [2012] election could be close, so missing out of mobile will make the difference between winning and losing.”

Apple’s App Store lists hundreds of news and social media-related apps, but on a recent search, none related directly to a single candidate. Analysts said news organizations will probably create specialized apps to help campaign groupies follow the candidates, much the same way that professional sports leagues have mobile apps on which fans can follow scores, players and rankings. It’s even possible that the Democratic and Republican parties will offer their own separate apps for the App Store or the Android Market in coming months, analysts said.

In early 2010, more than 20 mobile apps popped up for college basketball’s March Madness tournament, “so why not have similar apps to track campaigns?” asked Bill Dudley, group director of product management at Sybase365. “There would be lots of mobile engagement for candidates and news organizations to track.”

Dudley, a self-described mobile guru, compiled a mobile industry forecast for 2012 that included the prediction that mobile will be a “major means of trying to win votes” in primaries and the general presidential election.

Dudley defended his prediction by noting that about 80% of one of the strongest voting blocs — people from age 18 to 40 — is using SMS, and about 50% of those users are on smartphones. “Why not use that good channel?” Dudley said.

Some analysts warned that texting and other real-time messages from candidates to mobile devices could result in spamming that would turn voters off, but Dudley said unsolicited texts violate three federal laws, which require users to opt-in before receiving those messages.

Jack Gold, an analyst for J. Gold Associates, said campaigns also need to avoid the risk of “overwhelming mobile users with too much interaction and too much connectivity … There’s a fine line to balance with the candidate’s need to stay in touch with supporters and [becoming] a nuisance.”

Gold said savvy political organizers need to decide if Facebook or Twitter via mobile can serve as a virtual handshake and work as a substitute for meeting and greeting a voter in person. “Certainly mobile extends the reach of the candidates far more than those they could meet personally,” Gold said. “But at some point, does the mobile message just become background chatter instead of a way to reinforce the message? If all the candidates decide to campaign via mobile and I get tons of their messages, I’m likely to just discount all of them and tune out.”

Find out how Obama used mobile phones in 2008 and how they might be used in 2012.  Read the entire article on Websites for Mobile and 2012 right here…

Presidential campaigns are always important and this year will be no different.  If you have friends or family who actively participate in the political process, please SHARE this with them.

Are you active in politics? Have you ever held political office at any level?  If so, tell us about it and what tools you used during those campaigns.

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Websites for Mobile Help Low Income Families

Websites for Mobile in Milwaukee Schools Keep Parents in the Loop

Written by:  Judy Culpepper, Partner

websites for mobile, mobile phones, Milwaukee Public Schools

Websites for Mobile to Help Milwaukee Schools

Surely there are more reasons to build websites for mobile other than to simply facilitate eCommerce and local shoppers.  What you are about to read is a testimonial to the dedicated people who work in our educational system in all parts of our great country.

If you’ve been following the news we bring, you’ll remember the statistics on how rapidly mobile devices accessing the internet will surpass desktop and laptop access.  A few months ago those numbers were estimated to cross in 2015.  Today some are saying this will happen as early as 2013.

Another interesting statistic was that of the mobile internet users.  Some 25% of these internet users rarely or never access the web using a desktop computer or laptop.  Additionally they have no intention of purchasing a computer, many citing the expense of doing so.

Read and watch here how the Milwaukee Public School District is working toward a mobile website design which will solve communications problems faced in schools where the vast majority of kids on are the free and reduced lunch programs.  Our sincere thanks to Channel 12 WISN in Milwaukee for bringing this story to our attention.

MPS Creates Technology For Mobile, Struggling Families District Seeking Suggestions For New Mobile Website

Marianne Lyles, WISN 12 News Reporter

MILWAUKEE —The Milwaukee Public School District is embarking on technology only a few school districts in the country have.

It’s a new mobile website, and it’s going to accommodate the lower-income families in the district who tend to move around a lot because of financial reasons.

Amy Kant is sort of the go-to person for MPS’ websites and social media, but in her position, she faces many hurdles.

“When I go to schools and meet with principals about their websites, the one thing they’re telling me is families may not have a computer at home,” said Kant.

Families in MPS have a hard time getting to the main site on a computer because of the district’s poverty level.

“That’s something we have to keep in mind when 82 percent of our kids are on free and reduced lunch,” said Roseann St. Aubin, MPS communications director. “We also know there are challenges within that family.”

However, MPS has discovered one thing a majority of families do have.

“Purchasing a computer, and paying for broadband internet access can be kind of pricey, but almost every single family has a smart phone,” said Kant.

The current site is too complex to scroll through on a mobile device, so MPS is creating a mobile site that’s simple yet still has all the information parents need.

Right now MPS is asking families to chime in with suggestions on the district’s Facebook and Twitter pages.

“They want to see lunch menus,” said Kant. “They want to see school information and phone numbers, addresses, a map.”

The site will be ready by the end of this school year.

Sometimes it is easy to forget how often applications designed for business are ultimately applied to other areas of our lives.  Areas outside of business which help those less fortunate have better lives of their own.

Click here on Websites for Mobile in Schools and be taken to the Channel 12 WISN website for more information on this great story.

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