Archive for 'small business'

Mobile Website Design Lagging With Small Business

70% Of Small Business Has No Mobile Website Design

You’ve heard about being fashionably late to the party… well, small business is now fashionably late to the mobile website design party. That’s now, but in the not so distant future small business may be so late the party will be over. After the numbers came in for 2011, the estimates for the time frame when mobile website internet access would beat desktop access became 2013. Do the math. That’s one year from now. It’s time to move forward today.

GigaOM.com, a great source for staying in touch with the trends in business and technology, reports on the positive affects of mobile phone use growth with real life businesses. Even more amazing is the increase in accessing the social network sites like Pandora, Facebook, and Twitter from mobile phones.

Read more right here and we believe these numbers will simply floor you.

 

It’s Becoming A Mobile-First World

By Ryan Kim

In the last day, I’ve gotten two notes from start-ups that began on the web but have seen their businesses transformed by mobile, as users increasingly shift their consumption to mobile apps and browsers. This might seem obvious in a world in which services like Twitter and Pandora now get most of their traffic from mobile. But it bears highlighting because the trend is happening across all sorts of apps and websites and that has implications for developers, publishers and businesses, who must now consider what a mobile-first world looks like.

The latest examples came to me from online design store Fab.com, which just launched in June and then pushed out its first mobile apps for iOS and Android in October. In just three months, it said that 30 percent of its traffic is now on mobile. MyYearbook, a social networking site that was bought by Quepasa last year, said, thanks to a big holiday push, it now has 54 percent of its traffic coming in on mobile.

Now, these are just two examples, but it shows that though they both got their start on the web, they’re increasingly running mobile services. Twitter’s mobile traffic is up to 55 percent while Pandora is up to 60 percent according to Mary Meeker, of Kleiner Perkins. That’s happening quickly with Facebook as well, which has 350 million of its 800 million users actively accessing the social network through mobile channels.

mobile website design, social sites, small business, Facebook, Twitter, Pandora

Social Site Mobile Access Graph | Years 2008 - 2010

Meeker highlighted this at the Web 2.0 summit in October, showing how mobile search, payments and shopping has taken off in the last two years. Online shopping destinations like eBay are seeing more and more sales via mobile devices. IBM said that 18.3 percent of all online sessions on retailers’ sites on Christmas were initiated from a mobile device, compared to 8.4 percent in 2010.

Meanwhile, Google is increasingly capitalizing on the growth of mobile searches by encouraging businesses to think mobile first. It has said that 44 percent of last minute holiday shopping searches was expected to be by mobile and 79 percent of smartphone users currently utilize their phones to help with price comparison, product searches and locating a retailer.

The fact is, thanks to smartphones and tablets, the way people are going to services and destinations is changing. People are accessing stuff all the time on the go and that requires developers and publishers to think mobile first.

Go now to GigaOM to take in the enormity of current mobile website design trends and  how they affect small business everywhere.

We are advising all of our clients to go mobile now.  As a matter of fact, we feel so strongly about it, in order to make our point, we ask our clients to sign a form indicating we have informed them of this trend and they have opted not to participate in the movement.

Do you own a small business?  Are you one of the 70%?  If so, and you are considering getting a mobile website design, we would love to give you a proposal.  Additionally, if you are the Do-It-Yourself type, we’d be happy to refer you to the same company which provides us with the code we use to build sites ourselves.

If you have friends or family who own a small business and who do not have a mobile website design, please SHARE this site with them.  We work for small businesses any where in the continental US.  Computers, the Internet, Skype, and the good old fashioned phone make working anywhere in the country no different than being just up the street.

Please give us your support and LIKE us on Facebook….  we would really appreciate your “Like”.

 

 

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Why Do I Need Mobile Marketing?

Well, you probably don’t if you are a ghost writer for a famous author.

However, if you are like most of us in small business, you probably just want new customers who can find you and your business easily.

Mobile Marketing Begins With Websites for Mobile

Let me share a short story with you. The other day an acquaintance of mine who also owns her own business said to me, “Judy, I am so dumb… I have no idea what a smartphone is!” She felt better when I told her she wasn’t the first person to ask me about them and I doubted she’d be the last.

Like most complicated things in general, smartphones can be summed up in just two words…. Baby Computers.

Mobile Marketing, Websites for Mobile, New Customers, Small Business

Stop Turning Customers Away – Go Mobile

Earlier this year, a survey by Google, the search engine, found that 25% of the people accessing the internet were using either a smartphone or a device like the new iPads. They don’t own, and have no intention of buying a desktop computer.

More startling was that wall street analysts at Morgan Stanley expect by 2015 more that half the people accessing the internet will be using mobile devices.

Mobile devices are changing marketing forever. Newspapers are online, and people read from things called Kindles and Nooks.  These are obvious results of mobile marketing.  In case you haven’t noticed them, watch the people shopping these days as they text madly away while standing in the aisles.

They aren’t “texting” though…. they are comparison shopping on the web and finding out where they can go get what they are looking for immediately and at the best price.

Here is the good news about all this….. it is not too late to be ahead of most of your competition.

The bad news is that we are enough into the game where you can no longer just throw something up on the web and expect it to work (see the survey results in the upper right hand side bar). We have arrived at the point where what you use for mobile must work for the user.

The week following the 2011 “black Friday” weekend, IBM Coremetrics Benchmark Reports revealed that online site traffic from mobile devices was up Black Friday 157% over 2010. The actual mobile sales that busy weekend were up 210% over last year. Now, if that doesn’t open everyone’s eyes, I don’t know what it will take.

Here is what we here at Mobile Local Website.com think about all this and want you to know whether you hire us to help you or you go elsewhere:

  • You need a fully functional and optimized mobile website for your business.
  • You need to control your own destiny by owning your site, not renting one.
  • You need to avoid the mistake of thinking your regular website will do.
  • You need to realize your search results are affected if you don’t have one.
  • You need to know by 2015 your large website may be virtually obsolete.

The standard squashed site vs. an easy to use site —

Mobile Website Design, SEO

Hard To Navigate Vs. Easy To Use With a Tappable Phone Icon

Because many of you who find technological changes as interesting as they are necessary, here is an article citing just ten (10) reasons for going mobile now and not waiting for the crowd to beat you to it.

Hopefully you have found this information helpful and if you need more, please contact us and meet our representatives, genuine, down-to-earth people who really do want to help you go mobile.

In fact, because of them we have developed three different pricing models from which to choose. Going mobile is critical and for more reasons than most people realize it definitely should be done right now. Longevity on the web is a powerful part of the famous Google Algorithm for ranking and now having a bona-fide mobile site has become a necessary part of that algorithm too.

Do it now.  You and I both know for your business to remain competitive, eventually you will have to do it anyway. Why not take the opportunity now and do it the right way, and to get it done before everybody else beats you to it.  Better to be ahead than to be playing catch up later.

If there is any information you need that for some reason we missed, please contact us and we will provide it to you.

To Your Continued Success,

Judy Culpepper, Founder

MobileLocalWebsite.com

P.S.  Get Mobile Marketing Basics in My Gift To You:  Websites for Mobile Users

 

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