Archive for 'mobile phone'

Websites For Mobile | 5 Big Ways To Boost Your Internet Marketing

Mobile Marketing and Websites for Mobile Are on Fire


Websites for Mobile, Mobile Marketing, Small Business

Websites for Mobile Growth Trend

Mobile marketing is on Fire and the flames will endure.  This year the interest in and the movement into websites for mobile will only increase.  The last surveys published, depending upon which one is more accurate, showed only 20 or 30% of small businesses even had a mobile website in 2011.  This means the trend is still at its beginning and has a long way to run.  The more small businesses embrace mobile friendly websites, the more they will employ mobile marketing as a part of their overall strategy for growing their businesses.

The article below from the CEO of DigiStream Media confirms our belief that mobile marketing actually tends to level the playing field to favor small business.  All things considered, the shear popularity and now the necessity for many to use mobile phones, coupled with the comparative expense of a conventional desktop computer make mobile phones one a product with potentially more impact than Television.

I doubt it will get any easier than it is now for small business to join this mobile mania, because this mobile movement it being totally led by customers….  customers who want the best products and the best prices and who can’t be as easily swayed by big corporate ads.  Information is power and customers have the information they need in their hands and at the push of a button.


5 Boosts Mobile Marketing Can Give to Small Businesses

By Jichél Stewart, CEO

DigiStream Media

Mobile marketing has grown at a rapid rate since it’s inception.   With the Internet accessible through  PDA’s and mobile phones, marketing products or services through the means which the mobile phone can manage has turned out to be a potential goldmine for companies who are willing to expend resources to reach out to people through their mobile phones.

Such a form of online marketing can help big corporations that can manage to send many SMS or MMS messages at once to a sizable populace.  A small business, however, in spite of its small coverage compared to a large business, can still benefit from mobile marketing in a variety of ways.

SMS marketing has one of the highest returns when it comes to your business’s marketing dollars.  Following are some of the top benefits:

Boost #1 – Higher Open Rates of Your Messages

You can be sure that your target audience reads your message. Like e-mail marketing, mobile marketing can deliver messages en masse, but unlike in e-mail marketing, where messages may not be opened or may be treated as spam, an SMS or MMS is more likely to be read. (Those who just don’t want to read your message can delete it conveniently, unlike in e-mail marketing where companies who have reputations of being spammers are at risk of getting reported to an Internet service provider.)

90% of all emails are spam. Compare that to only 1% of text messages.

34% of people use their mobile phones to email. Compare that to 72% of people who use text messaging on their mobile phones.

Only 22% of all emails are opened compared to 98% of text messages.
The average person receives 1,216 emails per month.  Compare that to only 178 text messages.

Boost #2 –  Faster and More Immediate Response

Because users begin reading text messages at an average of four minutes after receipt, they can respond quickly to your text offers.  Small businesses, therefore, can get feedback and updates immediately from their customers regarding an offer soon to expire, for example.  That is supplemented by the fact that mobile phone users have their mobile phones near them almost 24/7.

Boost #3 -Minimal Implementation Work With Good Pay Off

Mobile marketing does not require sophisticated setting up; it only requires that you have a mobile phone, a catchy message, and a list of recipients.  No need for actors to make flashy advertisements.  No need for voice testing.  No need to pay for them.

Just get software that allows you to create, send and track your text message marketing campaigns…and start texting.  If you can get many people to be part of your list (probably for something in exchange, like a coupon) you are assured of their loyalty over time, and the read rate for text messages is 98%.  Nothing missed.  For a relatively low investment, with a high ROI.

Boost #4 – Capture A New Mobile Audience

Mobile internet is growing faster than Internet a la keyboard, so many people are expected to do their window shopping on their mobile phones in the future. For businesses that they  patronize, they expect that the company should have a website which is easily accessible to them through their smartphone.

Small businesses can exploit this possibility by making their websites viewable through cellphones (or tablets).  Here’s a fun infographic to emphasize how large the mobile market is.  The takeaways are:

There are 4.2 billion texters worldwide. (3 out of 5 people)

Texting is the #1 most used data service in the world.

Websites for Mobile, Mobile Marketing, Developing Countries

Above All Else... I Must Have A Cell Phone

6.1 Trillion texts were sent worldwide in 2010. (338% increase from 2007)
In developing countries, 2 in 3 people have mobile phone subscriptions.

48 Million people worldwide have cell phones, but no electricity.

By 2012, 1.7 billion will have phone, but no bank account.

Information provided by: Mobile MBA

Boost #5 -You Have Your Prospects Most Accurate Contact Information

The data acquired from customers regarding message delivery is up-to-date.  Many people have more than one e-mail address, making it difficult to know if the address you have is that the intended receiver opens.  People also change email addresses at a remarkable pace.

Mobile phone numbers, however, are more stable, so you are assured that your list of recipients is correct.   No need to worry about that “return to sender” type of correspondence.

Small businesses can come along with the drift and promote themselves with the mobile phone community.  Mobile marketing is not only easy, but also affordable and is sure to achieve the goal of marketing, which is to introduce your business to consumers and persuade them to the availability of your goods.

How has mobile marketing boosting your business? Leave your success stories and comments below.

Author: Jichél Stewart    Jichél Stewart on the Web Jichél Stewart on Facebook Jichél Stewart on Twitter

Jichél Stewart on LinkedIn Jichél Stewart RSS Feed

Jichél Stewart is the Author and CEO of DigiStream Media.

Digital Media and Online Marketing Strategy * Social Media Marketing Content and Engagement * Mobile


This article is really exciting and points out undeniable reasons why this mobile boom is just beginning. Read more here at by clicking on Websites for Mobile….

The small business which embraces today’s customer by making mobile search on its business website easy and intuitive will enjoy the same tools large corporations use at an affordable price. Mobile marketing really is good for all of us.

Easy Ways to Stay Up To Date on Websites For Mobile News

If you enjoyed this article and would like to discover more about mobile shopping and marketing, subscribe here knowing that we hate spam probably more than you do.

Remember too, LIKE us on Facebook and SHARE us with your friends and keep up with today’s mobile trends.


FBI Issues Warning to the Websites For Mobile Users Who Send Photos Over the Internet

Some messages just require you stop, take note, and share with your readers.  As you well know, this site is devoted to the advantages for small businesses to have separate websites for mobile phones in their marketing mix.

Today we’ll take a breather from our normal mode of offering great prices on a mobile website for your business and instead, “take your breath away” with this information from the FBI.  That said, when I saw James Myers’ article this morning in the PottsdownPatch, it was obvious this message needs to get around, so please SHARE this article with your friends.


The FBI is warning citizens with smartphones to be wary of posting photos from your mobile device. You may be sharing more than just a pretty picture.

With the ubiquitous presence of smartphones and social media platforms in all of our lives, sharing photos has never been easier. Millions of pictures are uploaded to the Web every day and camera-enabled mobile phones are the perennial top-selling consumer electronic devices. So it’s a safe bet that even more photos will be cropping up on image-hosting communities and personal websites.

But what exactly is being shared?

websites for mobile users, FBI Warning, metatags, location, photos

Click On Picture To Read FBI Full Report

According to a release issued by the Federal Bureau of Investigation (FBI), in some cases, you might unwittingly be letting others know where you live and work and your travel patterns and habits. These details can be revealed through bits of information embedded in images taken with smartphones and some digital cameras and then shared on public websites. The information, called metadata, often includes the times, dates and geographical coordinates (latitude and longitude) where images are taken.

While the geospatial data can be helpful in myriad web applications that plot image locations, it also opens a door for criminals, including burglars, stalkers, and predators. It’s not a stretch to imagine young teens’ images of their ventures to the mall or beach being culled by web predators and meticulously plotted on online maps.

“It’s not something we think is happening. We know it’s happening,” said Kevin Gutfleish, head of the Innocent Images Intelligence Unit in the FBI’s Cyber Division. The unit provides analysis and assessments of emerging threats for the operational arm of the Innocent Images National Initiative, which targets child pornography and sexual predators.

“The way that images are being posted in real time allows others who have access to see the metadata and see where the photos were taken and reveal their location at that time,” Gutfleish said.

An intelligence analyst in the FBI Criminal Division’s Crimes Against Children Unit said these details can reveal a “pattern of life,” particularly when images posted over time are clustered in geographic locations.

“It doesn’t have to be in real time to be dangerous,” said the analyst. “Historical data can tell you a lot about individuals’ day-to-day habits and may indicate where they are most likely to be at a certain time.”

Some popular social media sites automatically scrub metadata from images before they are published. On the other hand, some leverage the data to display location information beside the images. An amateur sleuth could easily pinpoint a location using the available latitude and longitude coordinates.

“Even if they don’t intentionally say where they are, the photos could reveal that,” Gutfleish said. “And that could present a potential danger.”

Gutfleish said he has seen an increase in intelligence reports and complaints about the potential misuse of the metadata embedded in photos. He said the proliferation of online tools that aggregate personal information from social networking and image hosting sites is enough to urge a level of caution.

He suggests mobile phone users at the very least check the “options” or “settings” on their phones (and any applicable mobile applications) to see if they are sharing location information. In many cases, the default setting is to share location information.

“It’s just a best-practice if you don’t want to give out your location,” Gutfleish says. “We simply want to make sure people know this is happening.”

Disabling the Location Function

Disabling the photo geotagging function on mobile phones varies by manufacturer, but is generally a straightforward process. On the most current iPhone model, users can simply find the “Location Services” toggle in there “Settings folder.”

The path to location-based services options varies from phone to phone. Users should take special care when enabling or disabling location services (which may include navigation functions), or disabling applications (like photos) accessing the GPS data. Consult your phone manufacturer’s guidelines for more information.


More on Websites for Mobile Users Warning

Thank you to the PottstownPatch for this article.  Click on the link, websites for mobile users warning, to read the full article.

Please help us get the word out about the danger of innocently sharing your habits by virtue of simply sharing your photos with your family and friends while using your mobile phone.  If you are glad we brought this to your attention, please LIKE us and do SHARE this with your friends.

 Page 1 of 2  1  2 »