Google Wants Businesses to Have a Website for Mobile Phones
The statistics are mounting as the use of mobile phones and mobile devices is sky rocketing. Some of the latest numbers reveal that a solid 25% percent of the people who use the internet do so only from a mobile phone or a mobile device like an iPad or a tablet. These same people have no plans to ever buy a computer, because they don’t need or want one. They also appreciate the businesses which have a website for mobile phones and accordingly tend to buy more from them.
No company recognizes this reality more than Google, the giant which handles most of the world’s search inquiries and books the largest volume of internet advertising. It seems the only people who don’t really know it is happening are the very business owners and operators who are the most affected by the latest consumer buying habits.
In order to educate those businesses directly affected and to encourage them to embrace the mobile website need, Google was recently showcasing a free website for mobile phones to business owners in Mobile, Alabama. Recently, AL.com, a consortium of Alabama based newspapers published this article about Google’s efforts.
Google Inc. gave a sneak preview of its Mobilizing Mobile initiative Wednesday evening, building a handful of mobile-optimized websites in the time it takes to get an oil change.
Serda’s Coffee and the Downtown Mobile Alliance already had the new mobile websites up and running Wednesday evening.“I’ve been having delivery issues with customers who rely on smart phones, and I think this will largely resolve those issues,” Drago said. “Just intuitively based on knowing my business, I really think for me the value of this optimization will be 25 or 30 times the cost.“
Drago said he expected the mobile site of his political and courthouse news blog to go live this morning.
“This is right on time for Mobile Bay Times if it works as well as I expect it to, Drago said.
Mobile-optimized websites are simplified versions of regular sites that are easier to read when accessed on smart phones and small-screened tablets.
Google’s Android operating system is the most popular smart phone platform in the world, with about 190 million users.
The difference in Serda’s website, www.serdas.com, is stark. On a web browser, the website is laid out horizontally with several images that catch the eye. Information such as the address and phone number of the downtown coffee shop are tucked away at the bottom of the page.
On the mobile version, the first thing that pops up is a button that says “Call and Order To-Go.” Clicking on the button prompts your phone to dial the shop. Beneath it, a “Directions” button automatically opens a map showing the location of Serda’s and letting you get directions from wherever you are.
“It’s something I’ve been thinking about for a while,” Serda said. “Everyone wanted websites 10 to 15 years ago. Now everyone’s on their phone, and if you’re not optimized for that you’re going to lose out on a lot of opportunities.”
You can discover more about this push by Google to encourage the business community to get a website for mobile phones…………
While it’s hard to believe the Morgan Stanley projection that mobile device access of the internet will eclipse desktop access by 2015, the evidence speaks for itself. What’s really amazing is how blind to it so many people still are. This is actually good news though, because it means there is still time to get on board ahead of the rest of the pack.
Beat 70% Of Your Competitors To A Website For Mobile Phones
According to the researchers at Marketing Charts.com, we found this compelling information which should motivate many businesses to move toward getting a website for mobile phones now. All things still point to the chance to be ahead of their competition.
Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011″ indicates that one-quarter of companies have designed their websites specifically for mobile phones, while just 13% have done so for tablets. Supply-side respondents appear slightly more mobile-equipped: 33% of agencies say their clients have designed their websites specifically for mobile phones. The proportion of organizations conducting usability testing for their website using mobile phones and/or tablets is similar: 71% of companies and 68% of client-side respondents say they have not done so for either.
See all of the revealing charts and numbers here….
We are currently advising our clients who have yet to move to a website for mobile phones to do so now and for two very good reasons:
1. Their customers will either reward or punish them depending upon their decision; and,
2. Google will either reward them or punish them in their search engine rankings depending upon that decision.
The customers will just fade away over time, but Google has already published and already begun the positive and negative reinforcement in AdWords pricing and Search Engine Ranking.
Now is definitely the time to get a website for mobile phones and devices and stay ahead of the pack.