How They Shop on Websites For Mobile or Mars vs. Venus Again

Men and Women shop differently when using their mobile devices to shop.  He says tomato and she says tahmahtoe.  Well, not exactly, but just like in the grocery store…. she is more likely to hand the clerk a coupon to save some money.  On the other, hand he is more likely to stand in the middle of a store while in the process of ordering an item he is looking at from the store’s competitor located elsewhere.

One our favorite sources for the interesting stats we love to devour are the folks at MarketingCharts.com.  They kept our interest recently with these observations of how men and women shop on websites for mobile .

Men and Women Differ in Their Use of Mobile Devices

Of the survey respondents who plan to use a mobile device for holiday shopping this season, men and women replied differently when asked how and where they will use their

mobile devices, Websites for mobile

Men and Women Shopping Online

smartphones. When asked to select all of the ways in which they plan to use their mobile devices, 77 percent of men plan to check prices online before making an offline purchase, compared with 71 percent of women. More women indicated a preference for shopping applications and retailer coupons, with 59 percent planning to use shopping apps, 57 percent planning to view retailer emails with coupons or discounts while shopping in stores, and 47 percent planning to have coupons texted directly to a mobile device. This is compared with 51 percent, 51 percent and 30 percent of men, respectively.

When asked to identify where they will shop while using a mobile device, 82 percent of women said they will shop from home, compared with 77 percent of men, and 20 percent of women will shop while standing in line, compared with 16 percent of men. Forty-four percent of men will shop from work, versus 39 percent of women, and 25 percent of men will shop via mobile device from a brick-and-mortar store, compared with only 18 percent of women.

Local Deal Sites Prove Popular for Holiday Gift Giving

The daily deal industry has exploded over the past year, and consumers are frequently tapping into this trend for 2011’s holiday shopping season. PriceGrabber’s survey data found that 59 percent of consumers plan to use local deal sites, like PriceGrabber’s local deals offering. For holiday gift purchases this year, PriceGrabber local deals can be found at http://deals.pricegrabber.com and similar Websites.

When asked to select all of the local deal categories they plan to search for gifts, the Shopping category dominated, winning over 56 percent of consumers. This was followed by 50 percent of consumers planning to search Entertainment & Events, Family & Kids, or Food & Dining; 34 percent planning to search Beauty & Spas or Home & Personal Services; 26 percent opting for Hotels & Travel; 24 percent saying they will search Active Life & Fitness; 17 percent planning to search Automotive or Education; and 15 percent selecting Health & Medical.

Local deal sites are revolutionizing the way consumers look at gift giving, placing a new emphasis on experiential gifts that family and friends can enjoy together,” added Jones. “Despite a challenging economic climate, consumers still want to feel that they are living richly, and local deals are a fantastic way to bring together loved ones during the holiday season at a reasonable price.”

For the entire article at MarketingCharts.com, see how men and women are shopping on websites for mobile this holiday…..

 

Making the Most of Websites for Mobile

We did more research and found these really great Tips On Finding Shopping Deals on Your Mobile Device. The LA Times ran a cover story on Mobile Shopping Guides and how you can zero in on some of the best shopping deals around.

 

 

Mobile shopping guides

 

Some big retailers such as Target Corp. and Wal-Mart Stores Inc. offer their own mobile

websites for mobile, mobile apps, local deal sites

She Found A Sale Online

applications for shoppers to individually download to their smartphones or tablet computers.

With these apps, shoppers can often get up-to-the-minute information about sale items, instant bargains, what’s located where and what’s in stock.

Perhaps the most useful apps collect product data from several retailers and sort it so consumers can compare prices side-by-side from local and online merchants to find the best deal.

That’s a great help to price-conscious people such as Bill Grayson, a 50-year-old engineer who swears by a similar price-comparison app called ShopSavvy. After standing in line at Sears for hours to snag a big-screen TV during Black Friday last year, the San Jose resident said he scanned the bar code using the app just to see if the price was better elsewhere. He said he ended up saving $1,400 by buying it online.

“It helps me spontaneously make a decision whether to buy the product in front of me or wait longer for a sale,” Grayson said. “I’m definitely going to use it again this Christmas.”

 

Click on this link for the complete article on how to use Mobile Shopping Guides….

We believe the dye is cast and the consumer is in control of his or her shopping.  Free market sources are hard at work on the internet.  Here at MobileLocalWebsite.com, we are constantly advising our clients to stay in front of their customers by using websites for mobile devices in their marketing mix.

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Google Wants Businesses to Have a Website for Mobile Phones

The statistics are mounting as the use of mobile phones and mobile devices is sky rocketing.  Some of the latest numbers reveal that a solid 25% percent of the people who use the internet do so only from a mobile phone or a mobile device like an iPad or a tablet.  These same people have no plans to ever buy a computer, because they don’t need or want one.  They also appreciate the businesses which have a website for mobile phones and accordingly tend to buy more from them.

No company recognizes this reality more than Google, the giant which handles most of the world’s search inquiries and books the largest volume of internet advertising.  It seems the only people who don’t really know it is happening are the very business owners and operators who are the most affected by the latest consumer buying habits.

In order to educate those businesses directly affected and to encourage them to embrace the mobile website need, Google was recently showcasing a free website for mobile phones to business owners in Mobile, Alabama.  Recently, AL.com, a consortium of Alabama based newspapers published this article about Google’s efforts.

Google Inc. gave a sneak preview of its Mobilizing Mobile initiative Wednesday evening, building a handful of mobile-optimized websites in the time it takes to get an oil change.

website for mobile phones, websites for mobile, optimized for mobile

Jack's Pizzeria Has a Website for Mobile Phones

Serda’s Coffee and the Downtown Mobile Alliance already had the new mobile websites up and running Wednesday evening.“I’ve been having delivery issues with customers who rely on smart phones, and I think this will largely resolve those issues,” Drago said. “Just intuitively based on knowing my business, I really think for me the value of this optimization will be 25 or 30 times the cost.“

Drago said he expected the mobile site of his political and courthouse news blog to go live this morning.

“This is right on time for Mobile Bay Times if it works as well as I expect it to, Drago said.

Mobile-optimized websites are simplified versions of regular sites that are easier to read when accessed on smart phones and small-screened tablets.

Google’s Android operating system is the most popular smart phone platform in the world, with about 190 million users.

The difference in Serda’s website, www.serdas.com, is stark. On a web browser, the website is laid out horizontally with several images that catch the eye. Information such as the address and phone number of the downtown coffee shop are tucked away at the bottom of the page.

On the mobile version, the first thing that pops up is a button that says “Call and Order To-Go.” Clicking on the button prompts your phone to dial the shop. Beneath it, a “Directions” button automatically opens a map showing the location of Serda’s and letting you get directions from wherever you are.

“It’s something I’ve been thinking about for a while,” Serda said. “Everyone wanted websites 10 to 15 years ago. Now everyone’s on their phone, and if you’re not optimized for that you’re going to lose out on a lot of opportunities.”

You can discover more about this push by Google to encourage the business community to get a website for mobile phones…………

While it’s hard to believe the Morgan Stanley projection that mobile device access of the internet will eclipse desktop access by 2015, the evidence speaks for itself.  What’s really amazing is how blind to it so many people still are.  This is actually good news though, because it means there is still time to get on board ahead of the rest of the pack.

Beat 70% Of Your Competitors To A Website For Mobile Phones

According to the researchers at Marketing Charts.com, we found this compelling information which should motivate many businesses to move toward getting a website for mobile phones now.  All things still point to the chance to be ahead of their competition.

Despite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011″ indicates that one-quarter of companies have designed their websites specifically for mobile phones, while just 13% have done so for tablets. Supply-side respondents appear slightly more mobile-equipped: 33% of agencies say their clients have designed their websites specifically for mobile phones. The proportion of organizations conducting usability testing for their website using mobile phones and/or tablets is similar: 71% of companies and 68% of client-side respondents say they have not done so for either.

See all of the revealing charts and numbers here….

We are currently advising our clients who have yet to move to a website for mobile phones to do so now and for two very good reasons:

1.  Their customers will either reward or punish them depending upon their decision; and,

2.  Google will either reward them or punish them in their search engine rankings depending upon that decision.

The customers will just fade away over time, but Google has already published and already begun the positive and negative reinforcement in AdWords pricing and Search Engine Ranking.

Now is definitely the time to get a website for mobile phones and devices and stay ahead of the pack.

 

 

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