Websites for Mobile Help Low Income Families

Websites for Mobile in Milwaukee Schools Keep Parents in the Loop

Written by:  Judy Culpepper, Partner

websites for mobile, mobile phones, Milwaukee Public Schools

Websites for Mobile to Help Milwaukee Schools

Surely there are more reasons to build websites for mobile other than to simply facilitate eCommerce and local shoppers.  What you are about to read is a testimonial to the dedicated people who work in our educational system in all parts of our great country.

If you’ve been following the news we bring, you’ll remember the statistics on how rapidly mobile devices accessing the internet will surpass desktop and laptop access.  A few months ago those numbers were estimated to cross in 2015.  Today some are saying this will happen as early as 2013.

Another interesting statistic was that of the mobile internet users.  Some 25% of these internet users rarely or never access the web using a desktop computer or laptop.  Additionally they have no intention of purchasing a computer, many citing the expense of doing so.

Read and watch here how the Milwaukee Public School District is working toward a mobile website design which will solve communications problems faced in schools where the vast majority of kids on are the free and reduced lunch programs.  Our sincere thanks to Channel 12 WISN in Milwaukee for bringing this story to our attention.

MPS Creates Technology For Mobile, Struggling Families District Seeking Suggestions For New Mobile Website

Marianne Lyles, WISN 12 News Reporter

MILWAUKEE —The Milwaukee Public School District is embarking on technology only a few school districts in the country have.

It’s a new mobile website, and it’s going to accommodate the lower-income families in the district who tend to move around a lot because of financial reasons.

Amy Kant is sort of the go-to person for MPS’ websites and social media, but in her position, she faces many hurdles.

“When I go to schools and meet with principals about their websites, the one thing they’re telling me is families may not have a computer at home,” said Kant.

Families in MPS have a hard time getting to the main site on a computer because of the district’s poverty level.

“That’s something we have to keep in mind when 82 percent of our kids are on free and reduced lunch,” said Roseann St. Aubin, MPS communications director. “We also know there are challenges within that family.”

However, MPS has discovered one thing a majority of families do have.

“Purchasing a computer, and paying for broadband internet access can be kind of pricey, but almost every single family has a smart phone,” said Kant.

The current site is too complex to scroll through on a mobile device, so MPS is creating a mobile site that’s simple yet still has all the information parents need.

Right now MPS is asking families to chime in with suggestions on the district’s Facebook and Twitter pages.

“They want to see lunch menus,” said Kant. “They want to see school information and phone numbers, addresses, a map.”

The site will be ready by the end of this school year.

Sometimes it is easy to forget how often applications designed for business are ultimately applied to other areas of our lives.  Areas outside of business which help those less fortunate have better lives of their own.

Click here on Websites for Mobile in Schools and be taken to the Channel 12 WISN website for more information on this great story.

If you enjoyed this article please join our subscribers and receive our newsletter weekly.  You also gain access to free eBooks on how to plan for your own mobile website.

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Websites For Mobile | 5 Big Ways To Boost Your Internet Marketing

Mobile Marketing and Websites for Mobile Are on Fire

 

Websites for Mobile, Mobile Marketing, Small Business

Websites for Mobile Growth Trend

Mobile marketing is on Fire and the flames will endure.  This year the interest in and the movement into websites for mobile will only increase.  The last surveys published, depending upon which one is more accurate, showed only 20 or 30% of small businesses even had a mobile website in 2011.  This means the trend is still at its beginning and has a long way to run.  The more small businesses embrace mobile friendly websites, the more they will employ mobile marketing as a part of their overall strategy for growing their businesses.

The article below from the CEO of DigiStream Media confirms our belief that mobile marketing actually tends to level the playing field to favor small business.  All things considered, the shear popularity and now the necessity for many to use mobile phones, coupled with the comparative expense of a conventional desktop computer make mobile phones one a product with potentially more impact than Television.

I doubt it will get any easier than it is now for small business to join this mobile mania, because this mobile movement it being totally led by customers….  customers who want the best products and the best prices and who can’t be as easily swayed by big corporate ads.  Information is power and customers have the information they need in their hands and at the push of a button.

 

5 Boosts Mobile Marketing Can Give to Small Businesses

By Jichél Stewart, CEO

DigiStream Media

Mobile marketing has grown at a rapid rate since it’s inception.   With the Internet accessible through  PDA’s and mobile phones, marketing products or services through the means which the mobile phone can manage has turned out to be a potential goldmine for companies who are willing to expend resources to reach out to people through their mobile phones.

Such a form of online marketing can help big corporations that can manage to send many SMS or MMS messages at once to a sizable populace.  A small business, however, in spite of its small coverage compared to a large business, can still benefit from mobile marketing in a variety of ways.

SMS marketing has one of the highest returns when it comes to your business’s marketing dollars.  Following are some of the top benefits:

Boost #1 – Higher Open Rates of Your Messages

You can be sure that your target audience reads your message. Like e-mail marketing, mobile marketing can deliver messages en masse, but unlike in e-mail marketing, where messages may not be opened or may be treated as spam, an SMS or MMS is more likely to be read. (Those who just don’t want to read your message can delete it conveniently, unlike in e-mail marketing where companies who have reputations of being spammers are at risk of getting reported to an Internet service provider.)

90% of all emails are spam. Compare that to only 1% of text messages.

34% of people use their mobile phones to email. Compare that to 72% of people who use text messaging on their mobile phones.

Only 22% of all emails are opened compared to 98% of text messages.
The average person receives 1,216 emails per month.  Compare that to only 178 text messages.

Boost #2 –  Faster and More Immediate Response

Because users begin reading text messages at an average of four minutes after receipt, they can respond quickly to your text offers.  Small businesses, therefore, can get feedback and updates immediately from their customers regarding an offer soon to expire, for example.  That is supplemented by the fact that mobile phone users have their mobile phones near them almost 24/7.

Boost #3 -Minimal Implementation Work With Good Pay Off

Mobile marketing does not require sophisticated setting up; it only requires that you have a mobile phone, a catchy message, and a list of recipients.  No need for actors to make flashy advertisements.  No need for voice testing.  No need to pay for them.

Just get software that allows you to create, send and track your text message marketing campaigns…and start texting.  If you can get many people to be part of your list (probably for something in exchange, like a coupon) you are assured of their loyalty over time, and the read rate for text messages is 98%.  Nothing missed.  For a relatively low investment, with a high ROI.

Boost #4 – Capture A New Mobile Audience

Mobile internet is growing faster than Internet a la keyboard, so many people are expected to do their window shopping on their mobile phones in the future. For businesses that they  patronize, they expect that the company should have a website which is easily accessible to them through their smartphone.

Small businesses can exploit this possibility by making their websites viewable through cellphones (or tablets).  Here’s a fun infographic to emphasize how large the mobile market is.  The takeaways are:

There are 4.2 billion texters worldwide. (3 out of 5 people)

Texting is the #1 most used data service in the world.

Websites for Mobile, Mobile Marketing, Developing Countries

Above All Else... I Must Have A Cell Phone

6.1 Trillion texts were sent worldwide in 2010. (338% increase from 2007)
In developing countries, 2 in 3 people have mobile phone subscriptions.

48 Million people worldwide have cell phones, but no electricity.

By 2012, 1.7 billion will have phone, but no bank account.

Information provided by: Mobile MBA

Boost #5 -You Have Your Prospects Most Accurate Contact Information

The data acquired from customers regarding message delivery is up-to-date.  Many people have more than one e-mail address, making it difficult to know if the address you have is that the intended receiver opens.  People also change email addresses at a remarkable pace.

Mobile phone numbers, however, are more stable, so you are assured that your list of recipients is correct.   No need to worry about that “return to sender” type of correspondence.

Small businesses can come along with the drift and promote themselves with the mobile phone community.  Mobile marketing is not only easy, but also affordable and is sure to achieve the goal of marketing, which is to introduce your business to consumers and persuade them to the availability of your goods.

How has mobile marketing boosting your business? Leave your success stories and comments below.

Author: Jichél Stewart    Jichél Stewart on the Web Jichél Stewart on Facebook Jichél Stewart on Twitter

Jichél Stewart on LinkedIn Jichél Stewart RSS Feed

Jichél Stewart is the Author and CEO of DigiStream Media.

Digital Media and Online Marketing Strategy * Social Media Marketing Content and Engagement * Mobile

 

This article is really exciting and points out undeniable reasons why this mobile boom is just beginning. Read more here at Business2Community.com by clicking on Websites for Mobile….

The small business which embraces today’s customer by making mobile search on its business website easy and intuitive will enjoy the same tools large corporations use at an affordable price. Mobile marketing really is good for all of us.

Easy Ways to Stay Up To Date on Websites For Mobile News

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