Websites for Mobile will Dominate Political Campaigns in 2012

Presidential Races Will Incorporate Websites For Mobile

Websites for Mobile, presidential campaign, presidential candidates, smartphones, campaign workers

Websites for Mobile - Campaign Tools

In the seventies, it was newspaper ad, TV ads, telephone banks, and local party precinct work.  In the eighties, it was still the seventies with more use of voter polling coupled with targeted mailings to specific areas.  Not much changed for the nineties excepting the annoying robo calls at the very end of the races with some target message, frequently false about the opposing candidate… always too late for the opposition to respond.

Websites for mobile and SMS texting for candidates has arrived now in the twenty-first century and will be used in 2012.  News from and writer, Matt Hamblen outline here just what we can all expect during this year’s presidential campaigns.


Mobile Campaigns To Be Hot In 2012 Presidential Race

Though not seen much on the campaign trail, mobile strategy is expected to be important for attracting younger voters.

Matt Hamblen

Social networks played an important role in the last U.S. presidential election, but the explosive growth in smartphone usage and the introduction of tablets since 2008 could make or break the candidates for president in 2012.

As the Republican primaries heat up, the major contenders show on their official websites a strong recognition of social networking and connecting in digital ways via desktop computers. But the GOP and President Obama’s campaigns are not yet making many mobile-specific connections to supporters via smartphones or tablets, analysts noted.

Some campaigns have special links on their websites for getting updates via SMS to a phone, but they don’t appear to have candidate-specific downloadable mobile apps on Apple’s App Store or the Android Market so far.

Smartphones and tablets are much more mainstream now, and these devices are literally driving the Occupy movement and the revolutions in the Middle East,” noted Rob Enderle, an analyst for Enderle Group. “The ways we connect to one another have changed quite a bit in the last couple of years. Candidates need a good social media campaign to win, and social media done right includes mobile, because mobile allows candidates to loop in supporters in the moment and stay in touch and respond in real time. Mobile makes social networking more important. ”

Smartphones are most heavily used by people under 45, and that age group increasingly sees the smartphone or tablet as a portal to Facebook and Twitter, among other social networks, Enderle said.

Enderle said it won’t be enough for a presidential campaign to build a great desktop-oriented website. It will also need a mobile-oriented site that fits graphics and text or video on either a 7-in. to 10-in. tablet or a 4-in. smartphone.

“The candidates probably need content that fits the smaller screen, or that’s an audience they are not speaking to,” Enderle said. “Just think, a few hundred thousand people could swing a state and a lot of these elections are pretty close. Don’t forget Gore and Bush in Florida. This [2012] election could be close, so missing out of mobile will make the difference between winning and losing.”

Apple’s App Store lists hundreds of news and social media-related apps, but on a recent search, none related directly to a single candidate. Analysts said news organizations will probably create specialized apps to help campaign groupies follow the candidates, much the same way that professional sports leagues have mobile apps on which fans can follow scores, players and rankings. It’s even possible that the Democratic and Republican parties will offer their own separate apps for the App Store or the Android Market in coming months, analysts said.

In early 2010, more than 20 mobile apps popped up for college basketball’s March Madness tournament, “so why not have similar apps to track campaigns?” asked Bill Dudley, group director of product management at Sybase365. “There would be lots of mobile engagement for candidates and news organizations to track.”

Dudley, a self-described mobile guru, compiled a mobile industry forecast for 2012 that included the prediction that mobile will be a “major means of trying to win votes” in primaries and the general presidential election.

Dudley defended his prediction by noting that about 80% of one of the strongest voting blocs — people from age 18 to 40 — is using SMS, and about 50% of those users are on smartphones. “Why not use that good channel?” Dudley said.

Some analysts warned that texting and other real-time messages from candidates to mobile devices could result in spamming that would turn voters off, but Dudley said unsolicited texts violate three federal laws, which require users to opt-in before receiving those messages.

Jack Gold, an analyst for J. Gold Associates, said campaigns also need to avoid the risk of “overwhelming mobile users with too much interaction and too much connectivity … There’s a fine line to balance with the candidate’s need to stay in touch with supporters and [becoming] a nuisance.”

Gold said savvy political organizers need to decide if Facebook or Twitter via mobile can serve as a virtual handshake and work as a substitute for meeting and greeting a voter in person. “Certainly mobile extends the reach of the candidates far more than those they could meet personally,” Gold said. “But at some point, does the mobile message just become background chatter instead of a way to reinforce the message? If all the candidates decide to campaign via mobile and I get tons of their messages, I’m likely to just discount all of them and tune out.”

Find out how Obama used mobile phones in 2008 and how they might be used in 2012.  Read the entire article on Websites for Mobile and 2012 right here…

Presidential campaigns are always important and this year will be no different.  If you have friends or family who actively participate in the political process, please SHARE this with them.

Are you active in politics? Have you ever held political office at any level?  If so, tell us about it and what tools you used during those campaigns.

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Websites For Mobile Can Help Take It Off

Mobile Apps to Change The Way You Look?

Almost one month has past since the many resolutions, and it is comforting to know I can salvage my pledge to lose weight with my trusty phone and websites for mobile on weight loss and exercise. Well, perhaps I’m being a bit sarcastic, but the truth, is there really are apps for your mobile phone which will nudge you in the right direction making it easier for you to watch your weight and just what you let go down your hatch.

Leave it to the writers at PCWorld to keep us focused on technology and what areas of our lives it affects.  Discover the games you can play, the exercise you’ve had, what you’ve eaten, the calories you’ve burned to an app which tells you which workout you should do.

This news is sure to fascinate those who yearn for Ten More Ways to obsess over our weight.

10 Great Tools to Get in Shape

Sticking to your New Year’s resolution can be tough. We have several great diet apps and workout websites that will help you stay on track.

By David Daw, PCWorld    Jan 2, 2012 9:00 pm

websites for mobile, mobile phones, weight loss, exercise

Mobile Apps Tell You How Much You Can Eat - What You Have Done

10 Great Tools to Get in Shape – The New Year is finally here–and with it comes the realization that you probably had one too many pieces of pie at that last holiday party. Whether you want to work off just a few holiday pounds or you’ve made a New Year’s resolution to get in shape, you can find tons of fitness tools online and on your mobile phone that will provide motivation and assistance. Here are ten great tools that will help you track what you eat, where you run, and how quickly you’ve lost weight.

Fitocracy (Web; free)

Fitocracy is a new website that promises to turn weight loss into a social game with your pals. Once you sign up, you’ll be able to enter your workouts to earn points, gain levels, and dominate the charts. If some of your friends or coworkers have joined the site, you’ll be able to compete with them. Fitocracy has a number of tools to keep you motivated, such as the ability to challenge friends to fitness quests that you complete to earn extra points, plus daily goals offered by the developers.

Nike+ ($2 iOS app, free Web service)

Nike+ keeps track of how long and how far you run each day. While you can use the $19 Nike+ sensor in your shoes, if you have an iPhone or another GPS-enabled iDevice, the Nike+ app delivers reasonably accurate results. At the Nike+ website you can track all your runs and even challenge other users.

RunKeeper (iOS, Android, Web; free)

RunkeeperRunKeeper is a great alternative to the Nike+ app that shares most of the same functionality and is available on Android. Both apps track your running time and your location using your phone, and then report that data to a central website where you can review your progress. The design of RunKeeper’s Web interface may not be quite as impressive as that of Nike’s site, but it does have one major advantage over Nike+: It’s free.

FitDay (Web, PC, iOS; free, or $50 a year for a premium account)

If you need one place to monitor all of your dietary information, FitDay is the service for you. FitDay helps you record the calories, protein, fat, and carbohydrates in everything you eat, and it even offers long-term analysis of how your diet is progressing and what you need to change. FitDay’s free mobile app (iOS only) makes entering meals on the go easy.

DailyBurn (Web, iOS, Android; $9.99 a month, free for DailyBurn Tracker)

DailyBurnDailyBurn is a great site with two major components. The first is a free site, DailyBurn Tracker, that lets you track your diet, exercise, and weight in one location, and connects you with other people in the DailyBurn community to stay motivated. The service has a ton of fringe benefits, too: In addition to food- and workout-tracking mobile apps, the company has apps such as Food Scanner, which records an item’s nutritional information when you take a picture of the product’s bar code. Daily Burn also offers a premium plan that adds features like workout videos and a nutrition plan. The new DailyBurn plan isn’t free however and starts at $9.99 a month.

MyNetDiary (Android, iOS, Web; free, plus $4 and $10 pro versions)

If you want something a little easier on your pocketbook that still lets you stay on top of your food intake, try MyNetDiary. The free food-diary service has a Web app for assessing everything you’ve eaten, along with mobile apps for iOS, Android, BlackBerry, and Windows Phone 7 that let you log your diet on the go. If you love the service so much that you can’t stand not giving them any money, the $4 pro version will remove ads from the iOS app.

Websites for mobile, mobile apps, mobile phones, exercise, weight loss

Websites for Mobile Phones, Weight Loss, and Exercise

Nike Boom (iOS, Android; free)

Nike BoomNike Boom doesn’t monitor your workout, but it does help you push a bit harder when you exercise. It syncs your workout with high-energy music from your MP3 collection to keep you energized and inspire you to run that extra lap.

CrossFit Travel (Android; $2)

A workout routine is tough to stick to under the best of circumstances, but nothing can ruin your fitness plans quite like travel: You’re tired and less motivated, you probably can’t cook for yourself, and if you even have somewhere to work out, it’s strange and unfamiliar. Enter CrossFit Travel. This Android app gives you fast, simple workouts you can do anywhere, so you can stay in shape on the road.

Lose It (Android, iOS, Web; free)

Lose ItLose It is an all-purpose fitness tracker that helps you monitor your weight, your workouts, and your diet from one location online. Since Lose It is built to accommodate any workout or diet, it can take a little time to set up as you enter your own workout routines and diet preferences. But with free Android and iOS apps and community tools to help you stay motivated, Lose It is the most complete free health and fitness service on our list.

VirtuaGym (Android, Web; free)

All these tools to help you track your workouts aren’t very helpful unless you have a great workout to do. That’s where VirtuaGym comes in. This app helps you build a comprehensive workout, and it provides illustrations of the various exercises to make sure that you don’t waste your time.

We have no excuse anymore, and you can read more on weight loss, exercise, and websites for mobile in PCWorld.

This is pretty revolutionary news in how technology affects our daily lives.  What do you think?  Are you using or would you use one of these apps or one like it?

What do your friends think and are they using these apps…  Please SHARE with them and if you’d like to see more articles on how technology affects our everyday lives, please LIKE us on Facebook.

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