Archive for January, 2012

Mobile Website Design Lagging With Small Business

70% Of Small Business Has No Mobile Website Design

You’ve heard about being fashionably late to the party… well, small business is now fashionably late to the mobile website design party. That’s now, but in the not so distant future small business may be so late the party will be over. After the numbers came in for 2011, the estimates for the time frame when mobile website internet access would beat desktop access became 2013. Do the math. That’s one year from now. It’s time to move forward today.

GigaOM.com, a great source for staying in touch with the trends in business and technology, reports on the positive affects of mobile phone use growth with real life businesses. Even more amazing is the increase in accessing the social network sites like Pandora, Facebook, and Twitter from mobile phones.

Read more right here and we believe these numbers will simply floor you.

 

It’s Becoming A Mobile-First World

By Ryan Kim

In the last day, I’ve gotten two notes from start-ups that began on the web but have seen their businesses transformed by mobile, as users increasingly shift their consumption to mobile apps and browsers. This might seem obvious in a world in which services like Twitter and Pandora now get most of their traffic from mobile. But it bears highlighting because the trend is happening across all sorts of apps and websites and that has implications for developers, publishers and businesses, who must now consider what a mobile-first world looks like.

The latest examples came to me from online design store Fab.com, which just launched in June and then pushed out its first mobile apps for iOS and Android in October. In just three months, it said that 30 percent of its traffic is now on mobile. MyYearbook, a social networking site that was bought by Quepasa last year, said, thanks to a big holiday push, it now has 54 percent of its traffic coming in on mobile.

Now, these are just two examples, but it shows that though they both got their start on the web, they’re increasingly running mobile services. Twitter’s mobile traffic is up to 55 percent while Pandora is up to 60 percent according to Mary Meeker, of Kleiner Perkins. That’s happening quickly with Facebook as well, which has 350 million of its 800 million users actively accessing the social network through mobile channels.

mobile website design, social sites, small business, Facebook, Twitter, Pandora

Social Site Mobile Access Graph | Years 2008 - 2010

Meeker highlighted this at the Web 2.0 summit in October, showing how mobile search, payments and shopping has taken off in the last two years. Online shopping destinations like eBay are seeing more and more sales via mobile devices. IBM said that 18.3 percent of all online sessions on retailers’ sites on Christmas were initiated from a mobile device, compared to 8.4 percent in 2010.

Meanwhile, Google is increasingly capitalizing on the growth of mobile searches by encouraging businesses to think mobile first. It has said that 44 percent of last minute holiday shopping searches was expected to be by mobile and 79 percent of smartphone users currently utilize their phones to help with price comparison, product searches and locating a retailer.

The fact is, thanks to smartphones and tablets, the way people are going to services and destinations is changing. People are accessing stuff all the time on the go and that requires developers and publishers to think mobile first.

Go now to GigaOM to take in the enormity of current mobile website design trends and  how they affect small business everywhere.

We are advising all of our clients to go mobile now.  As a matter of fact, we feel so strongly about it, in order to make our point, we ask our clients to sign a form indicating we have informed them of this trend and they have opted not to participate in the movement.

Do you own a small business?  Are you one of the 70%?  If so, and you are considering getting a mobile website design, we would love to give you a proposal.  Additionally, if you are the Do-It-Yourself type, we’d be happy to refer you to the same company which provides us with the code we use to build sites ourselves.

If you have friends or family who own a small business and who do not have a mobile website design, please SHARE this site with them.  We work for small businesses any where in the continental US.  Computers, the Internet, Skype, and the good old fashioned phone make working anywhere in the country no different than being just up the street.

Please give us your support and LIKE us on Facebook….  we would really appreciate your “Like”.

 

 

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Websites for Mobile will Dominate Political Campaigns in 2012

Presidential Races Will Incorporate Websites For Mobile

Websites for Mobile, presidential campaign, presidential candidates, smartphones, campaign workers

Websites for Mobile - Campaign Tools

In the seventies, it was newspaper ad, TV ads, telephone banks, and local party precinct work.  In the eighties, it was still the seventies with more use of voter polling coupled with targeted mailings to specific areas.  Not much changed for the nineties excepting the annoying robo calls at the very end of the races with some target message, frequently false about the opposing candidate… always too late for the opposition to respond.

Websites for mobile and SMS texting for candidates has arrived now in the twenty-first century and will be used in 2012.  News from Techworld.com and writer, Matt Hamblen outline here just what we can all expect during this year’s presidential campaigns.

 

Mobile Campaigns To Be Hot In 2012 Presidential Race

Though not seen much on the campaign trail, mobile strategy is expected to be important for attracting younger voters.

Matt Hamblen

Social networks played an important role in the last U.S. presidential election, but the explosive growth in smartphone usage and the introduction of tablets since 2008 could make or break the candidates for president in 2012.

As the Republican primaries heat up, the major contenders show on their official websites a strong recognition of social networking and connecting in digital ways via desktop computers. But the GOP and President Obama’s campaigns are not yet making many mobile-specific connections to supporters via smartphones or tablets, analysts noted.

Some campaigns have special links on their websites for getting updates via SMS to a phone, but they don’t appear to have candidate-specific downloadable mobile apps on Apple’s App Store or the Android Market so far.

Smartphones and tablets are much more mainstream now, and these devices are literally driving the Occupy movement and the revolutions in the Middle East,” noted Rob Enderle, an analyst for Enderle Group. “The ways we connect to one another have changed quite a bit in the last couple of years. Candidates need a good social media campaign to win, and social media done right includes mobile, because mobile allows candidates to loop in supporters in the moment and stay in touch and respond in real time. Mobile makes social networking more important. ”

Smartphones are most heavily used by people under 45, and that age group increasingly sees the smartphone or tablet as a portal to Facebook and Twitter, among other social networks, Enderle said.

Enderle said it won’t be enough for a presidential campaign to build a great desktop-oriented website. It will also need a mobile-oriented site that fits graphics and text or video on either a 7-in. to 10-in. tablet or a 4-in. smartphone.

“The candidates probably need content that fits the smaller screen, or that’s an audience they are not speaking to,” Enderle said. “Just think, a few hundred thousand people could swing a state and a lot of these elections are pretty close. Don’t forget Gore and Bush in Florida. This [2012] election could be close, so missing out of mobile will make the difference between winning and losing.”

Apple’s App Store lists hundreds of news and social media-related apps, but on a recent search, none related directly to a single candidate. Analysts said news organizations will probably create specialized apps to help campaign groupies follow the candidates, much the same way that professional sports leagues have mobile apps on which fans can follow scores, players and rankings. It’s even possible that the Democratic and Republican parties will offer their own separate apps for the App Store or the Android Market in coming months, analysts said.

In early 2010, more than 20 mobile apps popped up for college basketball’s March Madness tournament, “so why not have similar apps to track campaigns?” asked Bill Dudley, group director of product management at Sybase365. “There would be lots of mobile engagement for candidates and news organizations to track.”

Dudley, a self-described mobile guru, compiled a mobile industry forecast for 2012 that included the prediction that mobile will be a “major means of trying to win votes” in primaries and the general presidential election.

Dudley defended his prediction by noting that about 80% of one of the strongest voting blocs — people from age 18 to 40 — is using SMS, and about 50% of those users are on smartphones. “Why not use that good channel?” Dudley said.

Some analysts warned that texting and other real-time messages from candidates to mobile devices could result in spamming that would turn voters off, but Dudley said unsolicited texts violate three federal laws, which require users to opt-in before receiving those messages.

Jack Gold, an analyst for J. Gold Associates, said campaigns also need to avoid the risk of “overwhelming mobile users with too much interaction and too much connectivity … There’s a fine line to balance with the candidate’s need to stay in touch with supporters and [becoming] a nuisance.”

Gold said savvy political organizers need to decide if Facebook or Twitter via mobile can serve as a virtual handshake and work as a substitute for meeting and greeting a voter in person. “Certainly mobile extends the reach of the candidates far more than those they could meet personally,” Gold said. “But at some point, does the mobile message just become background chatter instead of a way to reinforce the message? If all the candidates decide to campaign via mobile and I get tons of their messages, I’m likely to just discount all of them and tune out.”

Find out how Obama used mobile phones in 2008 and how they might be used in 2012.  Read the entire article on Websites for Mobile and 2012 right here…

Presidential campaigns are always important and this year will be no different.  If you have friends or family who actively participate in the political process, please SHARE this with them.

Are you active in politics? Have you ever held political office at any level?  If so, tell us about it and what tools you used during those campaigns.

If you enjoyed this article, please LIKE us by clicking on the button at the bottom of this section.

 

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